BOOK EVENT MARKETING AND COMMUNICATIONS

Description

Succeed in your event communication
A true roadmap for organizing an event, this guide gives the keys, practical tools, strategic steps, as well as the tricks of the trade in order to design and manage communication effectively.

New in this 3rd edition:

Contribution of new concepts and trends.
Focus on new technologies, connected objects, social networks.
Updates of all figures, company names, new entrants…
Updates on the development of business tourism, which is evolving very quickly (congresses, etc.).
New siteography.
The author – Mathias Lucien Rapeaud
A marketing and communications specialist, Mathias Lucien Rapeaud, trained in brand strategy and change management, has been organizing events for 15 years. Associate director and event strategy consultant, he has supported large groups and SMEs in managing their communication, and participated in the work of several commissions for the application of sustainable development to the events sector. He is also a bachelor’s and master’s teacher, including digital in his teaching.